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SA New Vehicle Sales Data: August 2012

SA New Vehicle Sales Data: August 2012

In amplification of the new vehicle sales statistics for the month of August, 2012 – released today by NAAMSA’s independent statistical service provider, Messrs RGT SMART – the Association commented that the August new vehicle sales had maintained the steady growth trend of the first seven months of 2012 with sales in the major segments registering relatively decent gains compared to the corresponding month last year. August, 2012 aggregate Industry domestic sales had improved by 4 844 units or 9.4% to 56 253 vehicles from 51 409 units in August last year. Total domestic sales for the eight months of calendar 2012 remained 11.3% ahead of the corresponding eight months in 2011. August, 2012 export sales at 25 024 vehicles had registered marginal improvement rising by 188 units or 0.8%.

Mercedes-Benz South Africa (MBSA) provides a single total sales number for passenger cars, commercial vehicles and export sales. Based on historical sales trends and forecasting techniques, Messrs RGT SMART (NAAMSA’s data processing service provider) had compiled estimates for MBSA commercial vehicle sales by segment.

Overall, out of the total detailed (disaggregated) reported Industry sales of 53 725 vehicles (excluding MBSA), 81.1% or 43 546 units represented dealer sales, 11.5% represented sales to the vehicle rental Industry, 3.9% Industry corporate fleet sales and 3.5% to government.

Aggregate Industry new car sales during August, 2012 had maintained upward momentum and at 40 345 units (including MBSA) reflected an improvement of 4 153 units or 11.5% compared to the 36 192 new cars sold during August 2011. Year to date new car sales remained 12.5% ahead of the corresponding eight months of 2011, whilst the daily selling rate during August, 2012 had continued close to 5 year high levels. The August 2012 new car market, for the second month in succession, had been supported by strong demand on the part of car rental companies with the car rental Industry accounting for 15.2% of total sales. The contribution by car rental companies was expected to remain high over the next few months as the car rental Industry continued to re-fleet.

Including estimates for MBSA commercial vehicle sales by segment – sales of Industry new light commercial vehicles, bakkies and mini buses had reflected reasonable growth and at 13 637 units during August, 2012 showed an increase of 731 units or 5.7% compared to the 12 906 light commercial vehicle sales during the corresponding month last year.

Sales of vehicles in the medium and heavy truck segments of the Industry at an estimated 815 and 1 456 units, respectively, had recorded an increase of 86 units or 11.8%, in the case of medium commercial vehicles, and a decline of 126 units or 8.0%, in the case of heavy trucks and buses, compared to the corresponding month last year.

Exports of South African produced motor vehicles, including MBSA export sales data, during August, 2012 at 25 024 vehicles had registered a marginal improvement of 188 units or 0.8 % compared to the 24 836 vehicles exported in August last year. The momentum of Industry export sales was expected to improve over the balance of the year and into 2013 as various export programmes were ramped up. Exports of light commercial vehicles in particular were expected to increase substantially in 2013.

Despite prospects of a lower economic growth environment, the automotive sector continued to perform remarkably well. Factors that would continue to support domestic sales included historically low interest rates, ongoing improvement in vehicle affordability in real terms, improving demand for credit by households and businesses. The recent 0.5% reduction in interest rates should also support sales of consumer durable products, particularly new motor vehicles. The highly competitive trading environment, attractive incentives and new model introductions would also support demand. In terms of domestic sales, the Industry remained on track during 2012 for growth of around 10%. Looking ahead to 2013, increasing inflationary pressures on the back of expected higher fuel and food prices and the impact of Rand weakness on new vehicle pricing were likely to result in a more difficult trading environment and more subdued growth in vehicle sales.

Model Volume
VW Polo Vivo 2654
VW Polo 2158
TOYOTA Etios 1563
TOYOTA Corolla 1541
BMW 3-Serie 1200
TOYOTA Yaris 1096
VW Polo Vivo Sedan 1060
TOYOTA Fortuner 961
FORD Figo 877
Chev Spark 822
Model Volume
TOYOTA Hilux 2942
Nissan NP200 1652
CHEV Utility 1555
TOYOTA Quantum 1355
FORD Ranger 1238
Isuzu KB 1192
Nissan NP300 Hardbody 759
VW Amarok 515
TOYOTA Landcruiser PU 270
MAZDA BT-50 180


Source: NAAMSA

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