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2012 Ipsos Quality Awards for Sales and Service Experience

2012 Ipsos Quality Awards for Sales and Service Experience


The Ipsos Quality Awards, formerly known as the Synovate Quality Awards, for Sales and Service Experience in the automotive industry were announced last week on the 25th of May.

The Ipsos Quality Awards are divided into four categories; Passenger Vehicle (PC) Purchasing Experience, PC Servicing Experience, Light Commercial Vehicle (LCV) Purchasing Experience and LCV Servicing Experience.

For the second year in a row Audi took the prize for PC Purchasing Experience, followed by Volkswagen (VW) and Chevrolet.

Chevrolet took the prize for best PC Servicing Experience, followed closely by Lexus, VW, Opel, Audi, Mitsubishi and Mercedes-Benz.

The LCV Purchasing Experience category was won by Isuzu followed very closely by Toyota, Chevrolet, Ford and Mazda.

The Light Commercial Vehicle Servicing Experience Category was won by Chevrolet closely followed by Isuzu and Toyota.

All in all I have to say that it looks like Chevrolet did an overall great job across all categories with regards to the purchasing and servicing experience. Well done to them.

For detailed information on the survey, please follow this link, Ipsos Quality Awards.

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