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Lamborghini Urus Concept

Lamborghini Urus Concept

Lamborghini introduced the Urus concept SUV at the 2012 Beijing Motor show. The Urus will churn out 440 kW of Power and at the same time will offer the lowest CO2 emissions relative to other comparable cars.

According to the press release the Urus “combines unique design, a fascinating interior and outstanding performance with versatility and everyday usability.” The Urus is a 4 seater with variable ground clearance, permanent all wheel drive. The interior is nothing but exceptional with innovative materials featuring carbon fibre technology.

The introduction of a luxurious SUV would enable Lamborghini entry into the luxury SUV segment which is doing quite well internationally. At this point Lamborghini would expect to sell 3000 units primarily in the USA, United Kingdom, Germany, Russia, The Middle East and China.

This is not the first time Lamborghini has ventured into the SUV market, in 1986 Lamborghini unveiled the LM002 and it remained in production until 1992.

source: autoblog

As is Lamborghini’s tradition the Urus is named after a bull, the Urus is one of the large, wild ancestors of domestic cattle. Urus bulls could measure up to 1.8 meters at the shoulder.

The look of the Urus is unmistakable and echoes Lamborghini’s design ethos of creating pure  and minimalist technical sculptures and simply put we feel it looks significantly better looking than the likes of the Bentley EXP 9 F concept.

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