Tag Archive | "A-Class"

Mercedes-Benz A-Class: Lucky Few Get Sneak Preview in East London

Mercedes-Benz A-Class: Lucky Few Get Sneak Preview in East London

A select number of South African journalists, from the financial sector, who attended the company’s Annual Business Results conference, were privy to a ‘sneak preview’ of the much anticipated all-new Mercedes-Benz A-Class, at the company’s East London plant.

An enthusiastic Dr Zimmermann said:  “The A-Class falls in a very competitive segment, however, Mercedes-Benz is no stranger to this segment as we invented it over 15 years ago with the first A-Class.  To date we’ve sold more than 2.1 million A-Classes. Sales of the new A-Class commenced in Europe in September 2012 – just five months ago – a total of 90 000 orders have already been received – this is what I call a great start!”

“Extensive market research shows that a new and modern target market has started to show interest in the brand, as the dynamic, powerful, luxurious and stylish Mercedes-Benz vehicles fit their lifestyle. The target group for our new generation compact cars definitely includes our existing customer base as well as the new middle class and progressive mainstream individuals who have started to make the brand part of their consideration set.  With our latest introductions to the compact car segment we have an opportunity to attract young and discerning consumers who are also looking for power and performance embodied in a sporty and stylish design, with all the traditional Mercedes-Benz values of safety and reliability,”  added Dr Zimmermann.

International guest speaker, Joerg Prigl, Head of Design and Development, Mercedes-Benz Compact cars, gave the audience some insight into the development stages and the rigorous testing of the all-new A-Class before the vehicle was introduced to the market.

The final result, “No other car in this segment is as progressive and sporty as the new A-Class,” confirmed Prigl.

With the new A-Class, Mercedes-Benz will be setting new standards in the premium compact car segment. The brand will launch the much anticipated new A-Class with the A-revolution campaign.

The all-new A-Class will be introduced locally in April with an impressive line-up at the following extremely competitive pricing.

A 180 BlueEFFICIENCY R275 000

A 200 BlueEFFICIENCY R298 000

A 180 CDI BlueEFFICIENCY Auto R310 000

A 180 CDI BlueEFFICIENCY Manual R300 000

A 220 CDI BlueEFFICIENCY R355 000

A 250 Sport R395 000

Source: Mercedes-Benz

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Mercedes Supplements Production of the New A-Class

Mercedes Supplements Production of the New A-Class

Owing to the large demand for the new A-Class, Mercedes has had to expand its production capability. Mercedes has contracted the Finnish production specialist Valmet Automotive to supplement production of the new A-Class.

According to the agreement, Valmet will produce more than 100,000 units for Daimler from 2013 through to 2016.

The company has received more than 40,000 A-Class orders to date ahead of its market launch in mid-September 2012, which It seems was a bit more than Mercedes anticipated. It seems the A-Class is a bigger success story than even Mercedes expected.

According to Dr. Wolfgang Bernhard, Member of the Board of Management of Daimler AG responsible for Manufacturing and Procurement Mercedes-Benz Cars & Mercedes-Benz Vans: “Our new compacts are so popular with our customers that the Rastatt and Kecskemét plants are completely utilized. We will even switch to three-shift operations in Rastatt this fall. We thus signed Valmet as an experienced production specialist who will provide us with additional A-Class capacities as of 2013.”

If the demand for the A-Class in Europe is anything to go by then South African customers should place their orders as soon as possible.

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2012 Mercedes-Benz A-Class

2012 Mercedes-Benz A-Class

The new A-Class was unveiled at the Geneva Motor Show today . Mercedes hopes the car’s sporty styling will make it a strong competitor against the BMW 1 series and Audi A3.  The unveiling of the Volvo V40 should also add some competition to this luxury hatchback segment.

According to an article written by Automotive News, Mercedes – Benz is targeting buyers aged from the late 30s to the mid-40s and expects more than half of A class customers will be new to the brand, which has traditionally drawn older, wealthier customers.

The new A-class comes with a range of engines from 80kW to 155kW.

The petrol engines range in power from 90 kW in the A 180 to 115 kW in the A 200 through to 155 kW (211 hp) in the A 250.

The diesel engines range in power from 80kW, 250Nm torque in the A 180 CDI to 100kW, 300Nm torque in the A 200 CDI through to 125kW, 350Nm torque in the A 220 CDI.

Each of the A-class model variants comes with ECO start/stop function as standard

The engines can be combined either with the new six-speed manual transmission or, as an option, with the 7G-DCT dual-clutch automatic transmission.

The A-Class ride height is down by 180mm compared to its predecessor so that car sits closer to the road. A noticeably lower centre of gravity and a new 4-link rear axle provide the basis for this.

Customers can choose between various suspension settings, among them the optional sports suspension with Direct-Steer system.

We have to admit that we were never really fans of the old A – Class but given the unveiling of the new A – Class today, we have changed our minds, well in terms of looks anyway.  We can’t wait to see it on the roads.

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