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Nissan Nismo Brand – A New Era [w/video]

Nissan Nismo Brand – A New Era [w/video]

The biggest news for us this week was Nissans confirmation of Nismo as Nissan’s exclusive global performance road car and motorsport brand and the official opening of the new Nismo global headquarters and development centre in Yokohama Japan.

Nismo is already well-known to motorsports and performance car enthusiasts in Japan and to millions of global gaming enthusiasts.

In a special ceremony yesterday, Nissan CEO Carlos Ghosn declared the new Nismo headquarters open and explained how it would play an even more prominent role for the company’s performance car and motorsport activities.

“Nismo will bring new excitement to the Nissan portfolio with a broader range of affordable and innovative performance models for more markets and more people,” said Mr. Ghosn. “Whether it’s a small car or a sports car, if it’s wearing the Nismo badge it offers something special – quality, functionality, and efficiency, with Nismo’s distinctive styling, sporty handling and dynamic performance capabilities.”

The first new Nissan road car to get the Nismo treatment, the Juke Nismo, is already on sale in Europe and Japan and launches in the U.S. in the second quarter of this year.

A new version of the 370Z Nismo for European markets is the next Nismo road car, which made its world debut earlier this month.

Nissan is promising a rapid pace of introduction of even more models, at least one model every year during the Nissan Power88 period, encompassing the breadth of the Nissan road car range. This will include the flagship of Nissan’s performance and technology, the GT-R.

 “It would be unthinkable for us to develop a range of Nismo road cars without including the GT-R,” said Mr. Ghosn. “The standard road car is a global supercar and the GT-R’s performance on track reflects the passion and talents of the Nismo team. The GT-R Nismo will be special and I can’t wait to drive it.”

We are hoping that we will soon be seeing some of these models in our local market, rather soon than later.

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