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Alpine Advisory Board Created to Monitor Upcoming Models

Alpine Advisory Board Created to Monitor Upcoming Models

Following the announcement of the reintroduction of the Alpine brand and the founding of Société des Automobiles Alpine Caterham, an advisory board has been created.  The advisory board will be under the authority of Renault’s Chief Operating Officer Carlos Tavares (read our previous article here).

The board’s mission will be to advise and assist the senior management of both Renault and Société des Automobiles Alpine Caterham regarding the brand’s positioning and to monitor the evolution of the brand’s upcoming model from its initial design until its launch.

The members of the advisory board have been selected with regard to their respective areas of expertise, personal knowledge and involvement in the history of the brand and its products.

The members of the Board are:

  • Jean-Charles Rédelé (Renault dealer and son of the brand’s founder, Jean Rédelé)
  • Jacques Cheinisse (former sales manager and sporting director of Alpine)
  • Jean-Pierre Limondin (former engineer with special responsibility for the production of Alpine cars under licence)
  • Alain Serpaggi (former rally driver and former Alpine test driver)
  • Bernard Darniche (one of the Alpine rally team’s famous ‘musketeers’ who helped win the inaugural World Rally Championship for Manufacturers in 1973)
  • Michèle Mouton (Alpine rally driver from 1974 until 1977)
  • Hervé Charbonneaux (collector of Alpines and driver of the brand’s cars in Historic races)
  • Olivier Lamirault (Renault dealer in Chartres, France, and heavily involved in the marketing of the Alpine adventure as a former Alpine, and a regular driver of Alpines in Historic races)
  • Chris Vissher (Renault dealer and Alpine and Renault Sport specialist in Rotterdam, Netherlands)
  • Tom Mautner (former Renault and Alpine dealer and collector, UK)

From Renault, the following will also sit on the advisory board, in addition to Carlos Tavares:

  • Philippe Klein (Executive Vice President, Corporate Planning, Product Planning & Programmes)
  • Christian Pouillaude (Brand Director, Renault)
  • Bernard Ollivier (CEO, Société des Automobiles Alpine Caterham)
  • Jean-Jacques Delaruwière (representing Renault Communications, and responsible for the advisory board’s administration).

In principle, the board will meet twice a year and the first meeting will be held in a few weeks’ time.

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