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Redesigned 2013 Ford Fiesta Revealed

Redesigned 2013 Ford Fiesta Revealed

The redesigned 2013 Ford Fiesta was revealed this week Wednesday a day before Ford’s special “Go Further” product event hosted by Ford President and CEO Alan Mulally in Amsterdam.

The 2013 Ford Fiesta incorporates Ford’s latest global design language, with one of the key elements being the trapezoidal front grille. Other than the exterior changes Ford has also done some work to ergonomically optimise the interior of the vehicle and has also added the Ford SYNC voice activated in-car connectivity system.

Ford SYNC in-car connectivity system delivers an unprecedented level of connectivity, enabling owners to voice-activate phone calls and music selection from devices connected via Bluetooth or USB.

The 2013 Ford Fiesta does not marke a huge departure from the current Ford Fiesta and this was evidents in comments made by Martin Smith, Ford of Europe executive design director, with regards to how vital it had been to maintain the “vital part of the Fiesta’s make-up” and still “give it a more sophisticated look.”

One of the new engine options on the 2013 Ford Fiesta will be the award winning 1.0 litre EcoBoost petrol engine which won the 2012 “International Engine of the Year.”

EcoBoost combines turbocharging, direct fuel injection and variable valve timing on both intake and exhaust to deliver the power of a larger engine with the fuel efficiency of a smaller unit.

The new Fiesta will be launched in South Africa in 2013.

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